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Marshall McLuhan | Media theorist, Communication theorist, Cultural critic

Marshall McLuhan | Media theorist, Communication theorist, Cultural critic
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Wilfred Watson , Kathryn Hutchon , Eric Mcluhan , Quentin Fiore , Marshall Mcluhan , Centre For Culture , University Of Toronto , Gutenberg Galaxy , Typographic Man , Mechanical Bride , Industrial Man , Understanding Media , From Clich ,

Letter: The message is the medium: Learning how to properly absorb information and make sense of it is the challenge of our times

Those of you familiar with Marshall McLuhan and Quentin Fiore’s 1967 ground breaking book, “The Medium is the Massage,” will notice that the title of this letter has been modified for today’s reality. In the 1967 book, the main thesis was that the medium affects how the message is received and is more important than the message itself. Back then the media were TV and radio. Now we are in a brave new world where the media have become even more ubiquitous and have become even more: the message. ....

Marshall Mcluhan , Quentin Fiore ,