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Psychologist Explains Reason Behind McDonald's Famous Red And Yellow Logo - The Florida Star

By Ricki Dewsbury The red-and-yellow logo of popular fast food chain McDonald’s is meant to trigger hunger, according to a UK-based psychologist. Karen Haller, an expert in behavioral color and design psychology, said the iconic Golden Arches design was created to elicit specific psychological effects on customers. A store of the American fast food company ....

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The official fast-food burger power rankings

One man's opinion on the best (and worst) fast-food burger chains. ....

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