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Sector Update: Tech Stocks Lean Lower Premarket Thursday -January 11, 2024 at 09:08 am EST

Technology stocks were leaning lower premarket Thursday as the Technology Select Sector SPDR Fund was down 0.1% and the SPDR S&P Semiconductor ETF was recently slipping by 1.5% Transphorm was.

18 ways to measure the ROI of social media for small businesses

From tracking qualified sales to gauging brand awareness growth, here's how to measure the ROI of social media for small businesses.

Original Ariba Founders Come Together To Join Dibbs Advisory Board for New Construction Bidding App

Original Ariba Founders Come Together To Join Dibbs Advisory Board for New Construction Bidding App

Key Takeaways from The Qualified Sales Leader by John McMahon

In February, I wrote “CIOs Proclaim the Tech Sales Model is Broken.” Before sharing the piece, I asked a few colleagues at my employer at the time to review it. They suggested it would be a career-limiting move to socially share the article, given that I quote CIOs’ tough advice to marketers and salespeople. Yet I did publish the article in Datamation. After joining my new employer, I attended their Sales Boot Camp, and shared the article with my sales-training leaders. To my surprise, they agreed completely with the article and suggested that I read a new book, “The Qualified Sales Leader” by John McMahon. McMahon has been CRO at 5 public software companies.

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