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Kerala Assembly polls | How the Left got it right, again Updated: Updated: For second time, a catchy slogan provided LDF with perfect base to build campaign Share Article For second time, a catchy slogan provided LDF with perfect base to build campaign Long before the results of the Assembly elections came out on Sunday, the LDF’s campaign had declared with confidence: LDF for sure, or Urappanu LDF in Malayalam. Even the rivals may agree that the LDF’s slogan was a catchy one. Before deciding on the pithy Urappanu LDF, several discussions had taken place, not just among the front’s leaders, but with creative minds from the advertisement field as well. Ad agency Maitri was roped in. ....