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Nestlé, Facebook & Kantar on the science behind brand and commerce's convergence

Facebook has discovered that brands can drive peak impact when getting the right balance of brand and commerce together. The Drum has brought together experts from Facebook, Kantar and Nestlé to discuss the science behind this new finding and to discuss how brands can apply this to their own work to maximize business results. ....

Charnael Morris , Lazada Shopee , Hernan Sanchez Neira , Amit Chaubey , Digital Summit , Facebook Marketing Science , Business Head , Omega Day , Pure Players , Yinren Peh , Drum Digital Summit , Digital Transformation , Digital Marketing , Digital Convergence , Rand Strategy , Reative Works ,