Pure Fresh Cherry Roll News Today : Breaking News, Live Updates & Top Stories | Vimarsana

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Mentos, the global number three candy brand, has launched two new Pure Fresh gum products: a Bubblefresh bottle and a Cherry roll. The new variants build on the significant +101% growth of the range, following its launch last year.
Fruit flavoured gum currently occupies a 20% share of the chewing gum market and recruits new and existing users by tapping into a more indulgent refreshment moment. The merging of fruit flavours with traditional, functional gum occasions, increases category penetration and is proven to build incremental sales. 
Perfetti van Melle’s new Bubblefresh bottle and Cherry roll joins its Mentos Pure Fresh fruit gum portfolio with Tropical, Cherry and Bubblefresh available in a 50pc bottle and 8pc roll. Bottled gums support new ‘stock-up’ shopper habits, which are becoming more popular, while the rolls tap into the impulse purchase, to assuage an immediate need for a quick, tasty pick-me-up. ....

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