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How Virgin Active is choosing to flex its muscles amidst changing consumer needs

From the rise of smaller, boutique gyms with specialised offerings and trainers, to mobile gyms and home workout, big gym brands now need to innovate to remain relevant - at least, that’s according to Jullen Bera, country director, Southeast Asia of Virgin Active. ....

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Sudden closure of Pure Fitness Suntec: How can big brand gyms strengthen their core offering?

How can big brand gyms keep up with the nimble nature of smaller boutiques? Is this an end of an era of them? ....

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Pure Fitness Suntec outlet's abrupt closure leaves netizens frustrated

Over the years, the fitness industry has seen its fair share of unexpected gym closures, often leaving members in a state of surprise and uncertainty. News of the impending closure of Pure Yoga and Pure Fitness' Suntec City branch broke on social media yesterday (Sept 27). This prompted personal trainer Leon Tan to share the announcement on his TikTok. In. ....

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