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A number of brands have included transgender themes in their advertisements in recent years, generating appreciation from the progressives and flak from the conservatives. ....
India continued its winning spree at the ongoing Cannes Lions Festival of Creativity, earning 19 more Lions that took its total tally to 39- including four Grand Prix- in one of the country’s best performances at the fest yet. The Lions were won across Creative Data, Direct, Media, PR, Social & Influencer categories. ....
0 votes Marking a departure from traditional wedding narratives of a bride to be shopping with her parents, or being gifted jewellery by her in-laws, Bhima Jewellery has introduced ‘Pure As Love’ - a film that depicts the journey of a trans woman. Conceptualized by advertising agency Animal and produced by Ransom Film, it portrays the story of a trans-woman and her story of acceptance into an otherwise hetero-normative role and social construct of a young woman growing up and getting married. The film’s treatment is not in the cliched traumatic narrative we so often see, instead weaving a happier, almost utopian narrative. The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child. ....
Bhima Jewellery s Pure as Love ad traces the journey of a transgender woman through jewellery Share Via: This utopian jewellery ad is bereft of glamorous close-up shots of the products and aims to be a tale of acceptance. A jewellery ad has caught the Internetâs imagination and, for once, not in a bad way. Animalâs latest ad for Bhima Jewellery, titled Pure As Love , features the story of a transgender woman. The ad traces the journey of her transition from man to woman â with jewellery playing an integral role in taking the narrative forward. Bhima Jewellery is a 96-year-old company based in Trivandrum, Kerala. Navya Suhas, online operations head, Bhima Jewellery, Trivandrum, admits that quite a few people, including her own family members, had reservations about the ad. ....
Bhima Jewellery launches 'PURE AS LOVE' campaign with new TVC adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.