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Cannes Lions Day 4: India wins 19 more Lions, Dentsu Creative scores third Grand Prix

India continued its winning spree at the ongoing Cannes Lions Festival of Creativity, earning 19 more Lions that took its total tally to 39- including four Grand Prix- in one of the country’s best performances at the fest yet. The Lions were won across Creative Data, Direct, Media, PR, Social & Influencer categories. ....

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Bhima Jewellery: Pure as Love by Animal


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Marking a departure from traditional wedding narratives of a bride to be shopping with her parents, or being gifted jewellery by her in-laws, Bhima Jewellery has introduced ‘Pure As Love’ - a film that depicts the journey of a trans woman.
Conceptualized by advertising agency Animal and produced by Ransom Film, it portrays the story of a trans-woman and her story of acceptance into an otherwise hetero-normative role and social construct of a young woman growing up and getting married.
The film’s treatment is not in the cliched traumatic narrative we so often see, instead weaving a happier, almost utopian narrative. The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child. ....

Bhima Jewellery , Pure As Love , Ransom Film ,

Bhima Jewellery's 'Pure as Love ad' traces the journey of a transgender woman through jewellery


Bhima Jewellery s Pure as Love ad traces the journey of a transgender woman through jewellery
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This utopian jewellery ad is bereft of glamorous close-up shots of the products and aims to be a tale of acceptance.
A jewellery ad has caught the Internet’s imagination and, for once, not in a bad way. Animal’s latest ad for Bhima Jewellery, titled Pure As Love , features the story of a transgender woman. The ad traces the journey of her transition from man to woman – with jewellery playing an integral role in taking the narrative forward.
Bhima Jewellery is a 96-year-old company based in Trivandrum, Kerala. Navya Suhas, online operations head, Bhima Jewellery, Trivandrum, admits that quite a few people, including her own family members, had reservations about the ad. ....

Meera Singhania , Navya Suhas , Sayantan Choudhury , Bhima Jewellery , Pure As Love , மீரா சிங்கானியா ,