Businesses are constantly seeking ways to optimise their digital marketing efforts and maximise return on investment (ROI). To this end they often look at short term indicators and try and maximise those, efforts which, if successful, produce short term gains. However one powerful strategy which is often overlooked is utilising customer lifetime value (CLV) in Google Ads campaigns. By incorporating CLV into your ecommerce Google Ads strategy you can make data-driven decisions which attract high-value customers, increase customer loyalty and ultimately boost your bottom line.
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which is aimed at retailers, which says they can increase purchase frequency by 20% and increase order values by nearly 70%. and it s notjust them. on clearpay s website, they have got a whole section for retailers where they say they can drive sales by 20% and increase the average order value by up to a0%. research also suggests that buy now, pay later shoppers spend 51% more on clothes than those paying up front. it s all about the customer thinking they can afford what they re about to buy. a lot of times, people will put stuff in their basket. they ll get to the checkout and then they ll go, oh, that s the total? i m not going to pay that. and then they abandon their basket. and that s the retailer s nightmare. whereas if you have something like klarna as an option, people will say, oh, i can buy now, pay later, i lljust get it now. so, it works for the retailer.