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MetService Substantially Drive Viewable Inventory for Advertisers With IAS's Publisher Verification Solution

AUCKLAND,New Zealand, July 6, 2022 /PRNewswire/ Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService provides comprehensive weather information for Aotearoa, New Zealand 24 hours a day, 365 days a year and as a State-Owned Enterprise, MetService generates revenue from advertising across its digital platforms. They strive to provide their users and advertisers with inventory that is premium, safe, and, importantly, viewable. To maintain their strict quality standards, MetService sought to enhance the performance of specific ad units for viewability across their digital platforms. To address this challenge, MetService partnered with IAS to enable the Publisher Verification solution. With this analysis suite, MetService were able to under ....

New Zealand , Kathryn Blackmore , Ratonga Tirorangi , Pooja Singh , Integral Ad Science , State Owned Enterprise , Publisher Verification , Key Account , Partnerships Manager , Country Manager , July 6 , 022 Prnewswire Integral Ad Science Nasdaq Ias , A Global Leader In Digital Media Quality , Nd Metservice , E Ratonga Tirorangi , Ew Zealand 39s National Weather Authority , Nnounceda Case Study On How Metservice Improved Campaign Viewability With The Deployment Of Ias Publisher Verification Solution Provides Comprehensive Weather Information For Aotearoa , Ew Zealand 24 Hoursa Day , 65 Daysa Year And Asa State Owned Enterprise , Etservice Generates Revenue From Advertising Across Its Digital Platforms They Strive To Provide Their Users And Advertisers With Inventory That Is Premium , Iewable To Maintain Their Strict Quality Standards , Etservice Sought To Enhance The Performance Of Specific Ad Units For Viewability Across Their Digital Platforms Address This Challenge , Etservice Partnered With Ias To Enable The Publisher Verification Solution This Analysis Suite , Etservice Were Able To Understand The Viewability Of Each Ad Unit On Their Platforms Identify Areas Where Improvements Could Be Made Notably , Hey Were Able To Split The Performance Of Ad Units By Device Doing So , Hey Identified Opportunities To Make Major Improvements Across Their Mobile App After Deploying Changes These Ad Units ,

MetService Substantially Drive Viewable Inventory for Advertisers With IAS's Publisher Verification Solution

AUCKLAND,New Zealand, July 6, 2022 /PRNewswire/ Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService provides comprehensive weather information for Aotearoa, New Zealand 24 hours a day, 365 days a year and as a State-Owned Enterprise, MetService generates revenue from advertising across its digital platforms. They strive to provide their users and advertisers with inventory that is premium, safe, and, importantly, viewable. To maintain their strict quality standards, MetService sought to enhance the performance of specific ad units for viewability across their digital platforms. To address this challenge, MetService partnered with IAS to enable the Publisher Verification solution. With this analysis suite, MetService were able to under ....

New Zealand , Kathryn Blackmore , Ratonga Tirorangi , Pooja Singh , Integral Ad Science , State Owned Enterprise , Publisher Verification , Key Account , Partnerships Manager , Country Manager , July 6 , 022 Prnewswire Integral Ad Science Nasdaq Ias , A Global Leader In Digital Media Quality , Nd Metservice , E Ratonga Tirorangi , Ew Zealand 39s National Weather Authority , Nnounceda Case Study On How Metservice Improved Campaign Viewability With The Deployment Of Ias Publisher Verification Solution Provides Comprehensive Weather Information For Aotearoa , Ew Zealand 24 Hoursa Day , 65 Daysa Year And Asa State Owned Enterprise , Etservice Generates Revenue From Advertising Across Its Digital Platforms They Strive To Provide Their Users And Advertisers With Inventory That Is Premium , Iewable To Maintain Their Strict Quality Standards , Etservice Sought To Enhance The Performance Of Specific Ad Units For Viewability Across Their Digital Platforms Address This Challenge , Etservice Partnered With Ias To Enable The Publisher Verification Solution This Analysis Suite , Etservice Were Able To Understand The Viewability Of Each Ad Unit On Their Platforms Identify Areas Where Improvements Could Be Made Notably , Hey Were Able To Split The Performance Of Ad Units By Device Doing So , Hey Identified Opportunities To Make Major Improvements Across Their Mobile App After Deploying Changes These Ad Units ,

Mitigating the Risks of Malicious OAuth Apps

GovInfoSecurity
Compliance
@prajeetspeaks) •
May 6, 2021
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Attackers are increasingly using malicious OAuth 2.0 applications to siphon data and access sensitive information from a wide variety of cloud platforms, and mitigating the risks is proving challenging, according to the security firm Proofpoint.
In 2020, Proofpoint detected more than 180 malicious OAuth 2.0 applications attacking over 55% of its customers with a success rate of 22%.
Microsoft introduced a Publisher Verification mechanism for Microsoft Partner Network accounts in Azure AD to help stop malicious OAuth apps targeting its cloud platforms, such as Office 365. This has had limited success in reducing cloud malware intrusions, and many challenges remain, Proofpoint and other security experts say. ....

United States , Oliver Tavakoli , Chris Morgan , Assaf Friedman , Battleprajeet Nair , Mohit Tiwari , Microsoft Partner Network , Cloud Security , Cloud Security Battleprajeet Nair , Publisher Verification , Microsoft Teams , Digital Shadows , Solarwinds Attackers Manipulated , App Certificates , Microsoft Identity Platform , Verified Publishers , ஒன்றுபட்டது மாநிலங்களில் , ஆலிவர் தவகோலி , கிறிஸ் மோர்கன் , மோஹித் திவாரி , மைக்ரோசாஃப்ட் கூட்டாளர் வலைப்பின்னல் , மேகம் பாதுகாப்பு , பதிப்பகத்தார் சரிபார்ப்பு , மைக்ரோசாஃப்ட் அணிகள் , டிஜிட்டல் நிழல்கள் , மைக்ரோசாஃப்ட் அடையாளம் நடைமேடை ,