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23 shares In an interview with The Daily Telegraph at the time, the entrepreneur revealed she had lost 85 percent of her PR company Sweaty Betty PR in just 72 hours , admitting: We have been hit extremely hard. Devastatingly, Roxy had been forced to let go of four extremely loyal and dedicated team members . Financial hit: Roxy s first major setback of 2020 took place in March, when her business took an enormous blow due to the COVID-19 pandemic Extremely sad and surreal : Devastatingly, Roxy revealed she had been forced to let go of four extremely loyal and dedicated team members It s been an extremely sad and surreal week for me as a small-business owner, when you watch something you have worked quite literally seven days a week for 24 hours a day tumble down in a matter of days with no certainty on when you will be able to exercise the plan on rebuilding, she lamented. ....