Hong Kong's flagship carrier Cathay Pacific has launched its travel lifestyle brand Cathay globally which aims to simplify customer interaction with the brand with a new global campaign.
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Details 07 July 2021
Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called “Cathay” that offers a new range of offers in dining, shopping, hotels, and wellness – enabling the brand to engage with customers not only when they fly with the company, but every day. The first of these offers will be a new Cathay co-branded credit card which will be launched in Hong Kong. These will all culminate in a refreshed customer relationship programme in the first half of 2022.
According to a statement by the brand the “Cathay” position was created to make its proposition more appealing. “By integrating our offerings and through better partnerships, we will bring a wider range of products and services to the benefit of our customers,” said the brand. It will also bring together Cathay Pacific, Marco Polo Club and Asia Miles all in one place, simplifying the way the brand’s customers interact with it, inclu