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Updated AMA Policy on Advertising and Public Endorsement

Australian Medical Association Doctors have a legitimate interest in advertising their medical services; however, inappropriate advertising practices have the very real potential to harm both individuals and the wider community. In recently updating its policy on advertising and public endorsement by doctors, now referred to as the Position Statement on Advertising and Public Endorsement 2020, the AMA’s Ethics and Medico-Legal Committee (EMLC) concluded that the line between appropriate and inappropriate advertising is increasingly blurred. This can lead to confusion for doctors in how to meet their ethical, legal and professional obligations and potentially result in harm to patients. The AMA’s updated policy will support members by referring to a range of legal obligations and professional standards set by entities such as the Australian Health Practitioner Regulation Agency (Ahpra), the Medical Board and the Therapeutic Goods Administration while providing additional ethica

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