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SMU researchers partner Europe's leading precision-fermentation company on three-country study on consumer acceptance of lab-brewed eggs

SMU researchers partner Europe's leading precision-fermentation company on three-country study on consumer acceptance of lab-brewed eggs
malaysiasun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from malaysiasun.com Daily Mail and Mail on Sunday newspapers.

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Study by SMU researchers reveals positive relationship between people's psychological well-being and their willingness to consume cultivated meat; and the factors that can motivate this willingness

SINGAPORE, March 8, 2023 /PRNewswire/ Researchers from Singapore Management University (SMU) have released a study that reveals a positive relationship between people's psychological well-being and their willingness to consume cultivated meat. The research, titled 'Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat', which has been published in international research journal, Appetite, provides the first ever empirical evidence to support this correlation. The research also found that individuals' higher willingness can be motivated by the perception that cultivated meat is as healthy and nutritious, as safe as, and has the same sensory quality as conventional meat, and is beneficial to the society. Conducted by SMU's Professor of Psychology Angela Leung, Associate Professor of Communication Management Mark Chong, research fellow Tricia Marjorie Fernandez and Psychology PhD student ....

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Study by SMU researchers reveals positive relationship between people's psychological well-being and their willingness to consume cultivated meat; and the factors that can motivate this willingness

SINGAPORE, March 8, 2023 /PRNewswire/ Researchers from Singapore Management University (SMU) have released a study that reveals a positive relationship between people's psychological well-being and their willingness to consume cultivated meat. The research, titled 'Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat', which has been published in international research journal, Appetite, provides the first ever empirical evidence to support this correlation. The research also found that individuals' higher willingness can be motivated by the perception that cultivated meat is as healthy and nutritious, as safe as, and has the same sensory quality as conventional meat, and is beneficial to the society. Conducted by SMU's Professor of Psychology Angela Leung, Associate Professor of Communication Management Mark Chong, research fellow Tricia Marjorie Fernandez and Psychology PhD student ....

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Study by SMU researchers reveals positive relationship between people's psychological well-being and their willingness to consume cultivated meat; and the factors that can motivate this willingness

Study by SMU researchers reveals positive relationship between people's psychological well-being and their willingness to consume cultivated meat; and the factors that can motivate this willingness
kualalumpurtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kualalumpurtimes.com Daily Mail and Mail on Sunday newspapers.

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Better acceptance towards cultured meat than Americans, SMU survey: Singaporeans 'kiasu', fear to fall behind, love to try new things

SMU has published a study, “A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States” in the reputable peer-reviewed journal, Appetite. Spearheaded by SMU Associate Professor of Communication Management (Practice) Mark Chong and SMU Associate Professor of Psychology Angela Leung, together with their student, Verity Lua, the study surveyed 616 Singaporeans and 759 Americans from July to August 2021. It revealed that Singaporean participants had greater acceptance of lab-grown meat compared to their American counterparts. ....

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