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New Delhi [India], February 28 (ANI/GPRC): Protium, a pan-India engineering-driven lender, has won three awards under multiple categories at the 13th India Digital Awards (IDA) held on February 21, as part of the two-day long 17th edition of the India Digital Summit (IDS) by the Internet and Mobile Association of India (IAMAI). Under the "Best In-House Content" category, Protium's "Let's Go Vocal for Local" campaign won the Bronze award. As part of the campaign, Protium sought to represent different business communities across the country, resulting in over 7.5 lakh customers signing up for the pledge to buy from local shops, with over 80 lakh impressions across social media platforms. Under the "Best Use of LinkedIn" category, the "Women of Change" campaign won the Bronze award. The campaign resulted in six women-centric policies being rolled out, which were well-received by internal and external stakeholders and vehemently resonated wit ....
New Delhi [India], January 17 (ANI/GPRC): Mahima Dayal Mathur, popularly known by her stage name, Bawari Basanti, performed in the opening edition of 2023 Protium Amp'd at the company's Mumbai campus on January 6, 2023. The rising indie artist from New Delhi, India, is a trained Hindustani classical folk singer, recording artist and songwriter. During her live performance at Protium Amp'd, Bawari Basanti was accompanied by Ritesh Malaney, a multi-instrumentalist specialising in percussions like the tabla, djembe, cajon, and many others. Bawari Basanti and Ritesh Malaney performed 10 original songs in Hindi at the event while also interacting with the audience and narrating the stories behind each song. Bawari Basanti even leveraged the Protium Amp'd platform to promote and gauge the audience response to her unreleased pieces, which will be released later in the year across major media outlets. Protium is a leading Engineering-driven pan-India lending company that empowe ....