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Gambling advertising: never work with animals or children


The Advertising Standards Authority (ASA) recently issued two reminders to the gambling industry around various key principles in connection with social responsibility and the use of animals in advertising.(1)
The reminders are essentially restatements of the ASA s existing position on these topics, which are illustrated by decisions issued between 2015 and 2020. Although the reminders present nothing new, they clearly serve to highlight that these are matters which the ASA continues to encounter and that particular care should be taken by operators and marketing affiliates.
Perhaps of more interest is the news in the ASA s Annual Report on Protecting Young and Vulnerable People that it intends to provide an update in mid-2021 on the outcome of its 2020 public consultation on proposals to introduce new strengthened rules and guidance to better protect children, young people (ie, under-18s) and vulnerable people from potential harm relating to gambling advertising. ....

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