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Outlook - Media agencies on the advertising market in 2024

“Digital advertising will become more challenging.”

France generalMark konigSam buchananDuncan owenTom frazerNick grinbergMedia and advertisingProspect australiaHalf domeParis olympics

Dentsu forecasts 2024 global ad spend to grow by 4 6%

The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6% growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7% vs. 2022). However

United statesUnited kingdomGlobal ad spend forecastsGross domestic productWill swayneKen lamProspect australia

Australia s global ad spend growth to fall below global forecasts: Dentsu

Australia s global ad spend growth to fall below global forecasts: Dentsu
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Morgan stanleyProspect australiaKen lamWill swayne

dentsu Forecasts 2024 Global Ad Spend To Grow By 4 6%

dentsu Forecasts 2024 Global Ad Spend To Grow By 4 6%
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

United kingdomUnited statesGlobal ad spend forecastsGross domestic productWill swayneKen lamProspect australia

Dentsu - Moderate ad spend growth for Australia in 2024

A more moderate outlook than the latest forecasts by MAGNA.

Madi goldsteinProspect australia

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