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eMoney Launches Its First App: Incentive


First announced in 2019, eMoney Advisor s Incentive app, formerly called Project Avocado, is now widely available.
eMoney Advisor’s first mobile app, Incentive, graduated from beta and is broadly available to participating retirement plan end-clients, the company announced Thursday. Formerly called Project Avocado, the client-facing and client-initiated financial planning and budgeting tool underwent testing with six firms, which led to refinements in features like financial behavioral nudges and improvements in bulk participant data uploading. The app is designed to serve as an advisor touchpoint for all workers with a particular focus on Gen Z and millennials by wrapping financial education, financial planning and human advice into a single mobile application. ....

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