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BBCNEWS The Media Show June 4, 2024 15:43:00

Sort of thing and are trusted. i think it s terribly important we continue to do it, so we will. let me ask you about that decision, you extended the news 6:30 to 7:30, and coronation street moved to episodes monday and friday, emmerdale up against eastenders, big decisions for you and itv to take. how do you take them? are you doing that on guts, or after months and months of data analysis? the data analysis follows the gut decision. does it? a bit. i just thought there was a lot of programming in between soaps that was good, some of it good, some of it not as good, but it tended to disappear after a while. the budgets were getting squeezed and ijust thought, i think it would be cleaner if the news ran longer. and the big decision, ....

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BBCNEWS The Media Show June 4, 2024 05:31:00

Brittney griner return to the united states. now on bbc news, the media show. hello and welcome. my guest this week is kevin lygo, the managing directorfor this week is kevin lygo, the managing director for itv of media and entertainment and as such she is responsible for all of the programming for itv on its network and on its new streaming servers, itvx. he began his media career working on the two ronnie s as a trainee at the bbc and also a dealer of islamic art in paris for a while and this year he released a book called the emperor s by zante in. kevin lyqo, emperor s by zante in. kevin lygo, welcome to the media show. you are a busy man. yes. ....

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BBCNEWS The Media Show June 4, 2024 05:41:00

In programming. there is enormous pressure on commercial stations to get 5 million viewers every night at nine o clock sort of thing and certain genres and types of programming, that is a real stretch for. comedy is an example. sitcoms in the last period of time, a decade almost, with notable exceptions, struggle to get people and audiences now. itv has not been making comedy but with itvx, you can let things grow and develop and we are commercially interested in maybe smaller audiences that are, that are people who don t watch things on itv that would be looking for comedy and how we can make comedies and hopefully attract an audience that perhaps would not first off go to itv. 1&5 that perhaps would not first off so to w off go to itv. as you are sa in: off go to itv. as you are saying that off go to itv. as you are saying that i m - off go to itv. as you are saying that i m reading i off go to itv. as you are | saying that i m reading a off go to itv. as you are - saying that i m ....

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BBCNEWS The Media Show June 4, 2024 05:44:00

Coronation street moved to episodes monday and friday, emmerdale up against east enders, big decisions for you and itv to take. how do you take them! are you doing that on cuts or after months are on after data analysis? the on cuts or after months are on after data analysis? after data analysis? the data anal sis after data analysis? the data analysis follows after data analysis? the data analysis follows the - after data analysis? the data| analysis follows the decision. does it? i analysis follows the decision. does it? ., ., , ., does it? i thought there was a lot of programming does it? i thought there was a lot of programming in - does it? i thought there was a | lot of programming in between episodes that was good, some of it good, some of it not as good, but it tended to disappear after a while. the budgets were getting squeezed and ijust thought i think it would be cleaner if the news ran longer and the big decision in some ways was can people take that much news, can we ....

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BBCNEWS The Media Show June 4, 2024 05:38:00

And now what itvx is is a way, think of it more as a destination that you would go to to watch and itv programme and when you are there, it is so user friendly and look so good and the rest of it that you will find a plethora of other programmes, things you missed all things he did not even know where there. it is a whole world we can spend time watching shows. watching shows. you re optimistic watching shows. you re optimistic about - watching shows. you re optimistic about it. - watching shows. you re optimistic about it. i. watching shows. you re - optimistic about it. i wonder why you think the itv share price fell nearly 20% when the plans were announced, and has not recovered. why do you think investors are nervous about it? i think investors can be funny about investment! what itvx is for itv is a serious investment. we are spending £160 million on new programming and it is additional, on top of the dayjob that we are doing all the time anyway. across the channels. i think i ....

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