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Study To Probe Alcohol Companies Use Of The Metaverse To Recruit New Young Drinkers

In one of the first studies of its kind, New Zealand researchers will soon be delving into the immersive next-generation version of the internet – the metaverse – to discover how the marketing and engagement practices of alcohol companies could .

New zealandTaisia huckleAngelique rewetiShinya uekusaJoanna hicksRohit ramchandraClaire badenhorstVanessa morrisTim mccreanorPeter lockhartYoung drinkerstuesdayJoe chenAnthony phillipsAntonia lyonsSusanne roehrAniruddha chatterjee

Auckland Scoop » Study To Probe Alcohol Companies Use Of The Metaverse To Recruit New Young Drinkers

Scoop Auckland provides news and views from Auckland, New Zealand

New zealandAntonia lyonsAnthony phillipsVanessa morrisSusanne roehrTaisia huckleHelen moewaka barnesJoanna hicksRohit ramchandraSimon malpasChristopher brownAniruddha chatterjeeRenoh johnson chalakkalPeter lockhartAngelique rewetiJoe chen

Business Scoop » Study To Probe Alcohol Companies Use Of The Metaverse To Recruit New Young Drinkers

Business Scoop provides news and views on Business and Markets from New Zealand

New zealandJoanna hicksAntonia lyonsTaisia huckleChristopher brownSimon malpasAniruddha chatterjeeHelen moewaka barnesSusanne roehrVanessa morrisJoe chenRohit ramchandraClaire badenhorstRenoh johnson chalakkalShinya uekusaAngelique reweti

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