Up to four in 10 clinics in the UK offering the service privately may be breaching advertising guidance by not making the success rates clear, an investigation found.
The most common age to freeze eggs in the UK currently stands at 38, yet women in their twenties are increasingly urging others of the same age to opt into the procedure.
Dr Max Pemberton claims that the allure of IVF leaves many women vulnerable to exploitation, through what he calls the unregulated Wild West of Medicine in which clinics operate.