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When Nothing Is Normal: Managing Hotel Revenue during COVID-19

For hotels worldwide, the last year has been marked by countless empty beds and cancelled bookings. The plummet in demand for hotel stays caused by COVID-19 has sent standard revenue management practices into a tailspin. Faced with this unprecedented scenario, hotels can no longer rely on past patterns to forecast demand. They must find entirely new ways to manage revenue. In the first study of its kind, Professor Basak Denizci Guillet and Ms Angela Mai Chi Chu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University comprehensively evaluate the relative importance of various core processes that feed into revenue management. Their study offers data-driven guidance for hotel executives in the post-pandemic world. ....

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Hong Kong Poly Researches The Art of Upselling

Hong Kong Poly Researches The Art of Upselling
hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.

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