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emily? even if your favorite nominees didn t take home an oscar, don t feel too bad for them. they ll still be walking away with an estimated $75,000 worth of free gifts. it s what the industry calls swag and competition is fierce among companies wanting to get their products into the hands of the stars on the red carpet. these are things that everybody who has a company wants a celebrity to be a brand ambassador and be talking about it or wearing it on the red carpet. and then we have luxury trips all over the world. there is product exclusivity per category. we ll start working next week on next year s gift bag. so that ll be fun. and it is. the more press we get for clients and all them see that they re getting exposure and want to be a part of it. there is a lot of clambering to be part of these endeavors and because of the value of it. the contents were chosen to