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FTC issues "friendly reminder" to hundreds of brands to back up product claims

The raft of letters puts advertisers on notice that they should avoid deceiving consumers by making product claims that cannot be substantiated–or face hefty fines. ....

Sam Levine , Lauren Aronson , Bureau Of Consumer Protection , Vitamin Shoppe , Health Products Compliance Guidance , Consumer Protection Partner At Amin Talati Wasserman , Penalty Offense Authority , Federal Trade Commission , Consumer Protection Partner , Amin Talati Wasserman , Product Claim Notice , Daniel Chapter One , Endorsement Guides , Ood Labeling And Marketing ,

FTC issues "friendly reminder" to hundreds of brands to back up product claims

FTC issues "friendly reminder" to hundreds of brands to back up product claims
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Sam Levine , Lauren Aronson , Vitamin Shoppe , Consumer Protection Partner At Amin Talati Wasserman , Penalty Offense Authority , Bureau Of Consumer Protection , Health Products Compliance Guidance , Federal Trade Commission , Consumer Protection Partner , Amin Talati Wasserman , Product Claim Notice , Daniel Chapter One , Endorsement Guides ,