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And a reverse mortgage line of credit. we called this the home equity line of credit challenge. our groups learned that while both products let you tap into the equity in your home to help you fund your retirement, there are some important differences. they discovered that there are options for how and when to repay the loans that monthly payments and available funds can change over time and that only one of the products is government-insured. finally, we asked them to choose which product they preferred. product b almost sounds too good to be true. that was a no-brainer. so i m going to reveal now, what these products are. product a is a traditional home equity line of credit. but the product you overwhelmingly chose. is a reverse mortgage line of credit. never would have guessed it. does that surprise you? it sounds like it does. i wish i d known about this before i had taken out the home equity line of credit. it s a mortgage, or it s a line of credit, but with flexibility. i haven ....
Launch a product, they have, an idea in mind of the value of the people are going to get from the product. but when people actually use it, a lot of times they actually get more benefit from something that was unanticipated. so it s really important to crowd-source that from your customers and try to make sure that you first identify which customers consider the product a must have. and dig into why they consider it a must-have. what is the benefit they re getting from the product. and with that information you now have a finish line as you re acquiring new users. you want to bring them to that experience that delivers that must-have benefit. number two you talk about determining a key growth metric. it seems obvious, right, is it revenues, is it sales, is it users? what i have found is that people in charge change that key growth metric when the one they originally picked isn t working. so at first it s users and they say we re not getting users fast enough. ....
If, if, if, the mike. the president of the united states has no facts to back up the starting allegation during the campaign. here s a man that is spent used years of his life trying to convince america he son retroactively abort him from the womb of democracy. he s not the product a of himself, if we re sticking to horror, frankenstein is the name of the doctor, not the monster. he s got virtually no supporm on capitol hill on this statement. it s amazing to watch thetu white house continue to argue that the earth is flat. sean: it turns out to destroy trump media they had no facts when then: partisan press, when they got bored scolding president trump over his tweet they went right back to the same conspiracy eight months now trump concluded with the russians to win the election, a baseless claim that the ....
yes. if you can say here are five. if the you get, though we re getting off to a good start. absolutely. the first one, sales. we got to track our sales. sales are the life blood to our businesses. we need to know how much money is coming in and where it s coming from. you find people who don t kn know? a lot don t know what their sales are. the thing i recommend is that why don t we write down whether we re service based or product based business, the top three things that we sell. make a list of them. write them out and figure out well, what is product a, service b, whatever. and start tracking that. that way you can know where the money is coming from. which can help you get clearer with finances. perfect. next one, marketing. yes. marketing is a big one. the average business owner invests about 2% to 3% of sales in marketing. i want people to consider doubling that if not getting to 10%. because marketing is the life blood of our business. first you have to unde ....
Strategic. i like that you re simplifying to five because i think it s like the big bad scary thing for a lot of t know where to start. so if you say here are these five, get those and we re off to a good start. absolutely. so let s start with the first one, sales. we have to track our sales. sales are the life blood to our businesses. we need to know how much money is coming in and where the money is coming from. do you find a lot of people who don t know that number? yeah, a lot of business owners don t know what their sales are. so why don t we recommend whether 00 ara service based or products based, the top three things that we sell. figure out what is product a, service b, whatever, and start tracking that. that way you can though where the money is actually coming from, which can help you just get clear with your finances. and next one, marketing. yeah, marketing is a big one. the average business owner invests about 2% to 3% of their sales in marketing. ....