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Apple execs on developing Mac Studio and Studio Display for the other pros – TechCrunch

The seeds of the Mac Studio were planted 5 years ago next month when, in a rare candid admission of misstep, Apple said it was pushing the reset button on the Mac Pro. Having painted itself into a “thermal corner,” Apple realized that it had to burn down the architecture it had created and start […] ....

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Interview: Apple executives on the 2021 iPad Pro, stunting with the M1 and creating headroom – TechCrunch

Interview: Apple executives on the 2021 iPad Pro, stunting with the M1 and creating headroom
Apple SVPs chat about the iPad Pro, merging with the Mac and its new unified processor strategy
When the third minute of Apple’s first product event of 2021 ticked over and they had already made 3 announcements we knew it was going to be a packed one. In a tight single hour this week, Apple launched a ton of new product including AirTags, new Apple Card family sharing, a new Apple TV, a new set of colorful iMacs, and a purple iPhone 12 shade.
Of the new devices announced, though, Apple’s new 12.9” iPad Pro is the most interesting from a market positioning perspective. ....

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