Ogury names Geoffroy Martin as Chief Executive Officer
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Ogury names industry veteran Anthony Flaccavento as General Manager Americas
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Ogury delivered a stellar business performance in 2020
Double-digit growth, leading to circa $130m in profitable revenue
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NEW YORK, Jan. 28, 2021 /PRNewswire/ Ogury, a global leader in mobile brand advertising, is pleased to report circa $130m in profitable revenue in 2020, which represents a double-digit growth over 2019. This result was made possible by a loyal and growing client base in Europe, Americas and Asia Pacific and technology innovations in video advertising and fraud prevention. Ogury s superior brand advertising performance and protection have paid off in 2020.
In April 2020, Ogury unveiled
Video Chooser, which enables users to choose which brand they engage with on mobile. Advertisers only pay if their ad is selected by the user, among the two or three ads they are exposed to. Video Chooser has demonstrated a 300% uplift in memorability over standard video formats. In October 2020, the company expanded its