Walmart to acquire Israeli AI sizing tech firm Zeekit
Zeekit’s virtual try-on technology enables one of the most difficult things to replicate online: understanding how an item will actually look on you.
The deal, of which the details were not disclosed, was announced by Walmart on May 13.
“I’m thrilled to announce Walmart’s plan to acquire Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience,” Walmart EVP of Apparel and Private Brands Denise Incandela said in press release.
She added Zeekit’s virtual try-on technology is a “game-changer” set to solve what has historically been one of the most difficult things to replicate online: understanding how an item will actually look on you.
Walmart to buy Israeli virtual fitting room co Zeekit
Walmart EVP: Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online.
Walmart has announced that it is acquiring Israeli startup Zeekit, which has developed a dynamic virtual fitting room platform. The US retail giant says that Zeekit will help improve customer digital experience when purchasing clothing on line. No financial details about the deal were disclosed.
Walmart US EVP of Apparel and Private Brands Denise Incandela said, Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base.