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BBH Singapore's latest campaign for TOUCH Community Services conveys a message of hope


July 6 2021, 11:39 am | BY Kim Shaw | No Comments
For our Singapore readers here’s BBH Singapore’s latest campaign for TOUCH (geo locked to Singapore only due to music usage rights on the Coldplay track). The campaign is led by a stop motion animated film, following the story of a young person finding his true potential despite feeling insignificant to the world.
 
Charity is often a two way street – it not only helps uplift vulnerable groups, it can also be a fulfilling experience for the donors and volunteers.
This is the premise of a new campaign “Everyone can be Someone”, launched by charity organisation TOUCH Community Services (TOUCH), which aims to show Singaporeans that everyone has the power to make a difference and achieve greatness. ....

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