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Introducing ATD's Developing Sales Capability Model

In the early days of sales enablement, you might have found one or two people who were tasked with several sales operations or support tasks required to keep the organization going. During that time period, if you were to ask five different people to define sales enablement, you’d likely get five different answers. Today, sales enablement has evolved into a robust, meaningful profession full of practitioners aligning sales strategy with tactics and partnering with leadership to drive results within the sales organization. However, one reality remains from those early days the range of activities that can fall to sales enablement is still very broadOne of the bigger examples is the responsibility for leading the development of sales capability. Doing this well means borrowing best practices from learning and development (L&D) practitioners and calibrating these methods for deployment to revenue-generating teams. In serving the sales enablement community of practice, ATD has create ....

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