Laura Newby, of Belle Blooms, has branched out with a new permanent base in Fenwick, York. A NEW shop has opened in the city centre following the success of a pop-up stall which was launched in between lockdowns. Laura Newby set up her business Belle Blooms at her York home in November 2019 and then branched out with a flower cart in York’s Coppergate Centre last autumn, along with a delivery service. Her early profits exceeded expectations, and Laura is now celebrating a new milestone after securing a permanent base on the lower floor of Fenwick store for her new venture, The Plant Shop by Belle Blooms.