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The LEGO Group is celebrating ten years of LEGO Ninjago with the launch of a new LEGO retail exclusive set, a raft of new collaborations, and a nostalgic look back at some of the franchise’s key milestones.
Kicking off the 10 year anniversary celebrations, The LEGO Group is releasing a total of 23 LEGO Ninjago sets, including 11 Legacy sets – eight of which launched on January 1st this year, one retail exclusive set, and two final sets in June.
The retail exclusive will be released on February 1st and will be a three-level LEGO Ninjago City Gardens set in tribute to the last decade of the brand. Four more LEGO Ninjago sets linked to the TV series will be released in March this year, and a further five in June.
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LEGO has partnered with HYPE to launch a new apparel collection themed around the Danish toy maker’s hit global franchise, LEGO Ninjago. The 28-piece collection feature t-shirts, shirts, shorts, hoodies, joggers, jackets, and bags. The range is available from JustHype.com and LEGO.com this week.
The new collection illustrates some of the most memorable moments and characters from the LEGO Ninjago franchise’s successful TV series, its building sets, as well as Japanese and Chinese myths and culture.
LEGO Ninjago’s 2020 TV series witnessed the Ninja enter the new realm of The Prime Empire, an urban and futuristic city that has formed the basis of the inspiration for the Hype partnership. The fashion line will feature mesh panelling, embroidery, on-trend chunky taping, branded neck ribs, and over-sized graphics.