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Czech Prima joins online ad exchange

The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media. CPEx is an association of Czech online media publishers and includes Mafra, Czech News Center, Economia, Vltava Labe Media. It has been making advertising space available to advertisers using RTB technology since 2013. It…

Czech-republic
Czech
Vladimir-porizek
Czech-news-center
Media-club
Prima-czech
Vltava-labe
Lukas-smol
Impression-media

Czech TV stations protest licence fee increase

Czech TV stations protest licence fee increase
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Czech-republic
Czech
Klara-brachtlova
Television-fees
Association-of-commercial-television
Czech-television
Prima-czech
Commercial-television
Czech-radio

Czech Prima changes management structure

Czech Prima changes management structure
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Czech-republic
Czech
Igor-kalash
Petr-hatlapatka
Tomas-vecera
Mark-singer
Josef-benes
Jan-cadko
Prima-group
Media-club
Prima-czech
Hung-nguyen

Czech Prima buys Media Bohemia

The Prima Group has completed the acquisition of Media Bohemia for an undisclosed fee. As a result, it now holds an 80% stake in the online media agency Impression Media. According to Prima, the acquisition is a strategic step that will significantly strengthen Media Club in the field of online and programmatic advertising. Impression Media…

Blanik
Jihoceský
Czech-republic
Barrandov
Stredoceský
Bohemia
Czech
Miroslav-hrnko
Nick-jr
Our-media-club
Prima-group
Media-club

New VOD service for Czech Republic

New VOD service for Czech Republic
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Czech-republic
Czech
Prima-czech