When we do it right, Pride month can be an expression of year-round commitments and a celebration of what makes LGBTQ+ people such an important part of our society and workforce. Doing it wrong can put individuals and brands at risk of censure and publicity storms. It might be too late for 2022, but who can we look to for next year’s Pride strategies? We asked eight leaders from agencies in The Drum Network.
It’s been a busy, exciting month for brands and the queer community alike. As we parade into mid-June, we find ourselves in a heartwarming flurry of Pride-related festivities. Thus, we found it necessary to hand-pick another four standout projects before it all ends – because you can never have enough Pride.
It’s been a busy, exciting month for brands and the queer community alike. As we parade into mid-June, we find ourselves in a heartwarming flurry of Pride-related festivities. Thus, we found it necessary to hand-pick another four standout projects before it all ends – because you can never have enough Pride.