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A bargain but what if it was never that expensive in the first place it s a well known pricing trick. say i want to buy a new bike and i am willing to spend five hundred euros that s my so-called anchor prize then i go to the shop and find a bike i like but it costs six hundred fifty euros which is way too much but what if the price takes a is it original cost seven hundred fifty and us now on special offer i can save one hundred euros. the notional seven hundred fifty euros then becomes the new anchor price for me the shop or i m getting the bike for less i feel like a winner than there is a so-called charm pricing ninety nine cents feels way more appealing than one whole year or that s why a price is so often ended nine or ninety nine rather than round numbers by the way ....