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July 7 2021, 10:52 am | BY Ricki Green | No Comments
Priceline Pharmacy has announced its major fundraising campaign for 2021 via Humann Communications and Banter, as it celebrates 10 years of the Priceline Sisterhood Foundation.
Fronted by ARIA Award-winning singer-songwriter Samantha Jade, the “Support Our Sisters” campaign calls on Australians to head into their local Priceline Pharmacy store between 1 – 26 July, and round up their purchase to help raise money and awareness for the Priceline Sisterhood Foundation.
Point-of-sale marketing and a consumer-led robust PR campaign will encourage customers to take part in the campaign by lending their stories and lyrics in-store about what Sisterhood means to them, providing inspiration for Samantha Jade to write a special ‘Sister Song’. The lyrics will be displayed in Priceline Pharmacy front windows across Australia for customers to read and be inspired by.