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Call it price steering where two shoppers searching the same website receive different product results. many of us will only look at that first page. exactly. with price steering they d put the more expensive products at the top because they know most users will not go all the way down to see if there are cheaper prices. reporter: the study found two shoppers can be offered different prices for the same product on the same website. the study s authors call that price discrimination, though they point out in general, this is not illegal. so how do you make sure you re getting the best deal? well, that depends. do your research before you buy. always shop on both a computer and a mobile device. try your search logged into an account versus as a guest. use different browsers. clear your cookies. if all else fails, ask a friend to check for you on his or her computer. rebecca jarvis, abc news, new york. those were great tips. who knew? ....