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Toymakers for children find new market in adults seeking joy, comfort

Industry experts and toymakers from Mattel’s American Girl and Build-a-Bear say their new adult customers are here to stay and are creating new products, services, and websites with this clientele in mind.

Toymakers aim more products at grown-ups | New Orleans CityBusiness

Long before the pandemic, many adults turned to toys from Legos to collectible items to tap into their inner childhood for comfort.

Not just for kids: Toymakers aim more products at grown-ups

NEW YORK (AP) Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress.

Toymakers aim more products at grown-ups | Long Island Business News

This so-called “kid-adult” market is significant. Ages 18 and older represented 14% of U.S. toy industry sales.

Not just for kids: Toymakers aim more products at grown-ups | iNFOnews | Thompson-Okanagan's News Source