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This advertising agency has come up with a unique solution to prevent motorcycle accidents in India

During monsoon, the pathetic condition of many roads turn fatal if not repaired on time
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time.
It is sponsored by ACKO Insurance.India is known to have one of the largest road networks in the world, however owing to heavy traffic and water logging, Indian roads are riddled with potholes making them a serious menace for commuters. Last year, we recorded 4775 accidents and 2140 deaths due to pothole-related accidents. And this problem becomes even more acute during monsoon as waterlogging causes thousands of potholes to become invisible overnight, making them extremely dangerous for two-wheeler commuters. ....

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