zoglin: elvis was the hottest thing in show biz. he changed rock n roll. mckee: your heart s pounding, and you re getting this build up. he was at the top of his game again. announcer: friends, viewers, countrymen, lend me your eyeballs. las vegas has always been able to grab you by the lapels and pull you in. little: it s glitz and glamour, entertainment, gambling. it s a place that s like no other. announcer: with time on your hands and money to spend, your thoughts may turn to las vegas. anka: by the late 60s, vegas started to figure out, what else can we bring here? woman: love you, elvis! thank you, dear. elvis was, like, an alien-like thing. he was so unique, so charming, and so hot. they saw that sex and debauchery sells, so let s do sex and debauchery. [ chuckles ] luck, be a lady tonight luck, be a lady tonight tonight luck, if you ever were a lady to begin with luck, be a lady tonight luck, be a ladyyyyyy toniiiiiight the