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Breaking News | The Presidency, Pantami And Mbaka

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By Yushau Shuaib In public relations practice, decision-making processes on an issue and crisis management are always the toughest before any act of communication can be effectively executed.
Unlike journalism that feasts on bad news, which is what sells, the tradition of public relations or PR is to engage in ‘damage control’ through effective crisis communication strategies.
The key to successfully navigating a crisis is through preparation and teamwork, as the communicator needs a fast and carefully crafted response to minimise damage and prevent reputational erosion.
I was not only alarmed but I have been deeply concerned about some recent statements by the Presidency, particularly through its spokespersons, Mr Femi Adesina and Mallam Garba Shehu, who have both incidentally served as Presidents of the Nigeria Guild of Editors (NGE) in the recent past. ....

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PR Wise: The Presidency, Pantami and Mbaka, By Yushau A. Shuaib

PR Wise: The Presidency, Pantami and Mbaka, By Yushau A. Shuaib
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In public relations practice, decision-making processes on an issue and crisis management are always the toughest before any act of communication can be effectively executed.
Unlike journalism that feasts on bad news, which is what sells, the tradition of public relations or PR is to engage in ‘damage control’ through effective crisis communication strategies.
The key to successfully navigating a crisis is through preparation and teamwork, as the communicator needs a fast and carefully crafted response to minimise damage and prevent reputational erosion.
I was not only alarmed but I have been deeply concerned about some recent statements by the Presidency, particularly through its spokespersons, Mr. Femi Adesina and Mallam Garba Shehu, who have both incidentally served as Presidents of the Nigeria Guild of Editors (NGE) in the recent past. ....

Femi Adesina , Garba Shehu , Mohammed Yusuf , Ejike Mbaka , Muhammadu Buhari , Al Qaeda , Goodluck Jonathan , Igbo Catholic , Muhammad Buhari , Isa Pantami , Abubakar Shekau , Adoration Ministry , Community It Training Centres , School Knowledge Centres , National Bureau Of Statistics , National Identification Number , Peoples Democratic Party , Supreme Council For Islamic Affairs , Tertiary Institution Knowledge Centres , Presidents Of The Nigeria Guild , Mallam Garba Shehu , Nigeria Guild , Father Ejike Mbaka , Digital Economy , Kaduna Chapter , Christian Association ,

PR wise: The presidency, Pantami and Mbaka

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Femi Adesina , Garba Shehu , Mohammed Yusuf , Ejike Mbaka , Muhammadu Buhari , Al Qaeda , Goodluck Jonathan , Igbo Catholic , Muhammad Buhari , Isa Pantami , Abubakar Shekau , Adoration Ministry , Community It Training Centres , School Knowledge Centres , National Bureau Of Statistics , National Identification Number , Peoples Democratic Party , Supreme Council For Islamic Affairs , Tertiary Institution Knowledge Centres , Presidents Of The Nigeria Guild , Mallam Garba Shehu , Nigeria Guild , Father Ejike Mbaka , Digital Economy , Kaduna Chapter , Christian Association ,