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Kraft Heinz executives are confident they can manage anticipated inflation in the mid-single digit range across the portfolio this year by leveraging new product innovation and renovation, a quality over quantity approach to marketing and promotions, and ongoing cost savings initiatives, including SKU rationalization. The company also may be better positioned than some for managing inflation because it has slowly increased pricing over the past year, which has contributed positively to its net sales in seven of the last eight quarters, US Zone President Carlos Abrams-Rivera told investors during the company’s first quarter call April 29. “I feel good about our ability to deal with the inflation that we have and making sure we do this in a way that is positive for the company,”​ he said, noting much of it can be passed through to consumers.

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