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The scare of cinemas dying out has been the fear for movie enthusiasts even before the pandemic, but has the death of cinemas become a reality or is it just scaremongering? John Sullivan, founding director of The Big Picture Global Cinema Consultancy tells all.   Does the COVID-19 lockdowns of cinemas and the surge in direct-to-streaming film product signal the end of Cinema?   While investors, property markets and ardent cinema fans are all rightly concerned about the current state of cinema, rumours of its impending death are wildly exaggerated. Many cinema models and operators may be in decline, but a new wave of cinema experience was evolving pre-pandemic, and will grow rapidly as we re-emerge. This ongoing development of new models, formats, content, and service standards will create new opportunities for entrepreneurs and business models. The core of Cinema is in the storytelling and to understand where the industry is headed, you need to understand where it has come from.

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