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Diageo sets out strategy for Latin America recovery

Diageo’s fiscal 24 first half results were dragged down by a 23.5% drop in sales in Latin America. What happened – and how will the company shift its strategy moving forward? ....

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Building an alcohol-free business: Spirits of Virtue entrepreneur shares secrets to success

Creating a great alcohol-free product is one thing: growing and scaling that into a successful business is another thing entirely. In the last five years, Spirits of Virtue has perfected a range of products; expanded to 16 countries including the US (a country with ‘potential for explosive growth’), and become an expert in the private label market. Co-founder Roddy Nicoll shares how the company has carved out its growth trajectory. ....

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Keurig Dr Pepper works with Snickers, Twix, Mars on flavored coffee strategy

Collaborations with Snickers, Twix and Milky Way have helped Keurig Dr Pepper find a winning strategy for flavored coffee: combining its expertise in coffee with imaginative flavors and the brand equity of some of America's best-loved indulgent brands. ....

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Diageo becomes sole owner of DeLeón tequila after settlement of Diddy disputes

Diageo and Sean 'Diddy' Combs have agreed to resolve all disputes over DeLeón tequila and Ciroc vodka: with Diageo taking on sole ownership of the DeLeón tequila brand. ....

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Diageo becomes sole owner of DeLeón tequila after settling Diddy disputes

Diageo and Sean 'Diddy' Combs have agreed to resolve all disputes over DeLeón tequila and Ciroc vodka: with Diageo taking on sole ownership of the DeLeón tequila brand. ....

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