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As the cookies crumble, digital agencies pivot to contextual advertising

In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity. ....

Kiran Capoor , Google Europe , Siddharth Devnani , Preetham Venkky , Venugopal Ganganna , Mudra Group , European Union , Digital Personal Data Protection Act , European Data Protection Board , Tracking Protection , Privacy Sandbox , Artificial Intelligence , Google Click , Langoor Digital ,

How Google's Privacy Sandbox redefines contextual advertising for digital publishers

Marketers speculate that the cookieless future, ushered in by Google’s new feature, can reinforce the concept of contextual advertising, and digital publishers could benefit. ....

United States , Google Europe , Rajiv Dingra , Sajal Gupta , Preetham Venkky , Kiran Capoor , Kushal Sanghvi , Mudra Group , India Computer Emergency Response Team , Information Technology , Ministry Of Electronics , Computer Emergency Response Team , European Union , Privacy Sandbox , Application Programming Interfaces , Kiaos Marketing , Cost Per Mille ,

Part 2: Advertising experts see AI opening up a whole new world of creative expression

Part 2: Advertising experts see AI opening up a whole new world of creative expression
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Rajneesh Bolia , Shahrukh Khan , Varun Khiatani , Preetham Venkky , Arneeta Vasudeva , Mayuresh Dubhashi , Rajneesh Boila , Gurbaksh Singh , Leo Burnett , Sanket Audhi , Mudra Group , Group Executive Creative , National Head , Artificial Intelligence , Creative Tech , Ogilvy India , Chief Digital Officer , Chief Innovation Officer , Dentsu Creative India , Centric Approach , Founding Member , Creative Advertising , Group Executive Creative Director ,

Part 1: How AI-driven creativity can become the vanguard of advertising's evolution

Part 1: How AI-driven creativity can become the vanguard of advertising's evolution
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Leo Burnett , Sandeep Goyal , Farhan Akhtar , Rajneesh Boila , Mayuresh Dubhashi , Robert Frost , Irvinder Ray , Shahrukh Khan , Gurbaksh Singh , Preetham Venkky , Sanket Audhi , Group Executive Creative , Artificial Intelligence , Natural Language Processing , Machine Learning Algorithms , Chief Digital Officer , Adobe Firefly , Stable Diffusion , Chief Innovation Officer , Dentsu Creative India , Founding Member , Creative Tech , Ogilvy India , Group Executive Creative Director , Say It With Oreo , Stay Playful ,

In-depth: How are CTOs, CDOs and CIOs spearheading the new shift in Indian adland?: Best Media Info

Best Media Info: Experts emphasise that owing to the breakneck pace of technological advancements happening across the globe, the role of Chief Technology Officer, Chief Innovation Officer and Chief Digital Officer ha| In-depth News ....

Vishal Jacob , Sachin Futurefearless , Preetham Venkky , Shah Rukh Khan , Siddharth Bhansali , Niraj Ruparel , Zoo Media Group , Mudra Group , Bestmediainfo Bureau , Negi Delhi , Unfiltered History Tour , Chief Technology Officer , Chief Innovation Officer , Chief Digital Officer , Trading Desk , Emerging Tech , Groupm India , Emerging Tech Lead , Chief Digital , Transformation Officer , Agency Structures , Tech Advancements , Roles And Responsibilities , Chief Technology Officer , Chief Digital Officer , Chief Innovation Officer ,