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Broadcast industry: Trends to watch out for in 2021

With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help ....

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Big Ganga partners with Lowe Lintas for 'KaamWapasi' initiative to help workers get back to work with dignity

Big Ganga partners with Lowe Lintas for âKaamWapasiâ initiative to help workers get back to work with dignity
The tech platform will help migrant workers get back to work and assist employers with access to a pool of available workers
Delhi, January 19, 2021
Bhojpuri general entertainment channel Big Ganga has joined hands with Lowe Lintas for the KaamWapasi initiative that aims to resolve the unemployment issue among migrant workers in India.
Supporting migrant workers in these testing times, this one-of-a-kind tech platform will help them get back to work and assist employers with access to a pool of available workers.
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It's time for KaamWapasi, say Big Ganga and Lowe Lintas | Indian Television Dot Com

The initiative assists workers to get their choice of work.
18 Jan, 2021 - 03:13 PM IST | By indiantelevision.com Team
MUMBAI: Amidst the many problems and challenges that the pandemic brought forth, being left without a job that adversely impacted millions of people. The pressing issue of a depleted workforce is affecting not only a host of industries across sectors, but also a host of folks who depended on them. To this end, Big Ganga has joined hands with Lowe Lintas for the KaamWapasi initiative which aims to resolve the issue of joblessness amongst migrant workers in India.
Supporting migrant workers in these testing times, this one-of-a-kind tech platform will help them get back to work and assist employers with access to a pool of available workers. Big Ganga will leverage its extensive presence in the region to create awareness in the job market and reduce the unemployment gap through customised interventions. The initiative urges worker ....

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Film channels see advertising spike in 2020, but English movie channels decline

Movie channels saw 11% spike in ads in ’20
Media experts said that big properties also helped push up average television viewership with a multiplier effect on movie channels and their ad volumes.
(Priyanka Parashar/Mint)Premium
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Movies on television saw an 11% spike in advertising volumes in 2020 as compared to 2019, with the festive months of October and November witnessing the highest share of average ad volumes.
According to data from television advertising measurement firm TAM Media Research, though ads on film channels had been growing between 2016 and 2020, the past year saw the highest share of ad volumes for the genre at 23%. ....

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#Throwback2020: New channels on the airwaves

The broadcaster forayed into the regional music space with the launch of its Marathi music channel – Zee Vajwa. It will offer 3,000+ playlists, and also have a non-fiction show in the comedy genre, a category first. The network has already captured 57 per cent viewership share in Maharashtra with Zee Marathi, Zee Yuva and Zee Talkies.
ZeeL chief consumer officer Prathyusha Agarwal said, “With Zee Vajwa, we identified a need gap in the lifestyle genre to serve a holistic entertainment experience to the focused Sec A target audience. These viewers seek experiences from around the world but from the comfort of their own homes. That’s where Zee Zest seamlessly comes in, with diverse lifestyle content themes such as wellness, travel, lifestyle, food, home improvement, and culture.” ....

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