In a middle-class suburb of
Mumbai, workers at SoftBank-backed Swiggy s grocery warehouse
race against time to deliver orders within 10 minutes. Their
speed is tracked by the seconds on a screen that.
India s quick commerce boom is reshaping how Indians shop, with Swiggy leading the charge in the fast-paced delivery game. The SoftBank-backed company s grocery warehouse in a middle-class suburb of Mumbai operates with precision, aiming to deliver orders within 10 minutes. Swiggy s bikers, clad in bright orange T-shirts, race against time to collect and deliver packed grocery orders, with the warehouse manager emphasizing the need for speed in the entire process.