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Brands improve CX scores, but consumers expect more

The X Index 2023 report by the Havas Group reports that in India, while brands have made strides in addressing key expectations from customers, there is still a long way to go before we reach pre-pandemic levels to create the most meaningful customer ....

City Of , United Kingdom , United States , France General , New York , Tarun Jha , Prashant Tekwani , Tata Cliq , Havas Group , Havas Creative Group India , Mutual Fund , Hyper Experience , Havas Creative India , Managing Partner ,

Aegon Life's innovative print campaign 'sings' a new tune for Emerging India

NL Corresspondent Jammu Tawi: Aegon Life Insurance, Digital India’s life insurance company, has launched a unique campaign for its flagship term product, iTerm Prime. The campaign, dubbed ‘iTerm Toh Tension Khatam’ is a print advertisement that comes to life on mobile and sings for its audience. Conceptualised by Havas CX India, the tension-free ....

Jammu Tawi , India General , Akhil Almeida , Prashant Tekwani , Aegon Life Insurance , Digital India , Term Toh Tension Khatam , Term Prime , Emerging India , Aegon Life , Managing Partner ,