Analysis: Condom-shy India arouses interest of global contraceptive makers reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.
Global contraceptive
makers are betting on condom-shy India becoming their biggest
growth market, following the blockbuster IPO of a domestic
prophylactic maker just weeks after the U.N. said the.
Global contraceptive manufacturers are eyeing India as their biggest growth market, as the country is set to become the most populous in the world. Condom makers are leveraging modern marketing tools to reach India s young and tech-savvy demographic in both urban and rural areas. Currently, the condom usage rate in India is low, with only 5% of sexually active men using condoms regularly.