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How to Write Content That People Actually Read

If you want to know how to write content that people actually engage with, consider the structure, format, and craft that content. ....

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Contagious: How to Build Word of Mouth in the Digital Age – Jonah Berger

‘Contagious: How to Build Word of Mouth in the Digital Age’ by Jonah Berger is a compelling exploration of the science behind word-of-mouth and social transmission. Berger introduces a framework that helps readers understand why certain products, ideas, or behaviors get talked about and shared more than others.


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